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| Requiring a user to log in in order to browse is the best way to promote dropoff. |
If you want drop-off to occur as early as possible on your website, then you need to make sure you do this. Putting a login modal up front will surely turn your users away, especially if there is no “out” as in this example.
This experience might have been okay if a “No Thanks” link was provided in order to allow potential customers to bypass the login and see of their offerings were even login-worthy.
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