Business TLAs

Here are some business and marketing TLAs…

Pharma TLAs

Here are some TLAs specific to the Pharma Industry…

Phat Phooter

I’m currently working on a microsite project, and it was suggested that we use a fat footer. This term, although sounding a bit derogatory at first, best describes this very popular (hence the alternate spelling) and usable approach to web design.

Bad UX: Login Required

Requiring a user to log in in order to browse is the best way to promote dropoff.

Yet another example of poor UX…

IPad 4 UX

With so much of my UX time devoted to iPad eDetailing these days, it has come time to relinquish the family iPad in favor of my own, dedicated to UX and Photography. 

Case Use The first challenge was to find a case, and once again, the elegance and simplicity of Apple products comes shining through. The “Smart Case” fully encloses the iPad with minimal bulk, and offers three use options, with a secret forth that makes viewing and typing a cinch (once you get used to its “querky” keyboard, misspelling intentional).

UX Apps Next up is to research and install apps which enable me to do field work, and to set up the screens for maximum usability and efficiency. OmniGraffle for iPad seems a no-brainer, but at $49.99 I’m a bit skiddish. TouchDraw packs a lot of features for a mere $8.99.

I was not too thrilled about giving up one of my favorite standards of all time, the beloved 30-pin dock connector, but I must say, the new lightning connector is sweet, and if That’s the price I have to pay for the Retina display, so be it.

I’m pretty thrilled with my new Apple experience, and this was the perfect time to make the addition to my Apple product family, especially with the impending release of “IOS7, Fisher-Price Edition”.